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BOOK SUMMARY :

Businesses can do well by doing good kotler hessekiel and lee show you how marketing guru philip kotler cause marketing authority david hessekiel and social marketing expert nancy lee have selection from good works marketing and corporate initiatives that build a better worldand the bottom line bookmarketing guru philip kotler cause marketing authority david hessekiel and social marketing expert nancy lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader bugood works marketing and corporate initiatives that build a better worldand the bottom line by nancy r lee david hessekiel philip kotler stay ahead with the worlds most comprehensive technology and business learning platform with safari you learn the way you learn best get unlimited access to videos live online training learning get this from a library good works marketing and corporate initiatives that build a better world and the bottom line philip kotler david hessekiel nancy lee in this book the author a marketing guru explains how social initiatives can help your business grow businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate get this from a library good works marketing and corporate initiatives that build a better world and the bottom line philip kotler david hessekiel nancy lee marketing guru philip kotler explains how social initiatives can help your business growbusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate causewashers

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