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Find helpful customer reviews and review ratings for the anatomy of buzz creating word of mouth marketing at amazoncom read honest and unbiased product reviews from our usersthe anatomy of buzz creating word of mouth marketing emanuel rosen on amazoncom free shipping on qualifying offersthe anatomy of buzz creating word of mouth marketing emanuel rosen home worldcat home about worldcat help search search for library items search for lists search for contacts search for a library create lists bibliographies and reviews or search worldcat find items in libraries near you the anatomy of buzz creating word of mouth marketing the first book to show companies how to generate word of mouth marketing when buying most things consumers rely heavily on personal recommendations from friends and family colleagues and peers and sometimes even strangersemanuel rosen is the author of the national bestseller the anatomy of buzz doubleday 2000 and the anatomy of buzz revisited doubleday 2009 his latest book absolute value with stanford professor itamar simonson was published in 2014 by harperbusiness emanuel was previously vice president marketing at niles software where he

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