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BOOK SUMMARY :

Drunk tank pink and other unexpected forces that shape how we think feel and behave adam alter on amazoncom free shipping on qualifying offers a new york times bestseller a revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day most of us go through life believing that we are in control of the choices we makethat drunk tank pink and other unexpected forces that shape how we think feel and behave by adam alter 350 rating details 2799 ratings 322 reviews a revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every dayadam alter is an associate professor of marketing at new york universitys stern school of businesshe is the author of the new york times bestseller drunk tank pink and other unexpected forces that shape how we think feel and behave and has written for the new york times new yorker atlantic wired slate washington post and popular science among other publicationsthe world is populated with words and images that prompt unexpected unconscious decisions why are people named kim kelly and ken more likely to donate to hurricane katrina victims than to hurricane rita victims are you really more likely to solve puzzles if you watch a light bulb illuminate the human brain is fantastically complex drunk tank pink finds clues to behavior in his new book drunk tank pink adam alter an assistant professor of psychology and marketing at nyu explains how subtle cues such as the sound of

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